Professional experience and career objectives: Client Focus: Working together to develop the strategies, tactics, and messages that will most effectively position, differentiate, communicate, and market branded offerings.
Agency Focus: Coming alongside to increase organizational capacity, enhance team capabilities, meet/beat tight deadlines, and expand industry-specific experience.
Industry Focus: Continuing to share ideas and participate in conversations about marketing communications and branding.
Skills and areas of expertise: National Recognition includes: Two Effies, an Obie, Gabriel, Silver Anvil, New York Festival World Medal, two Pollies, two Print Magazine Awards, a Web Award, Webby Worthy Award, Marketing Sherpa's Silver Mouse, four Audies (including Audiobook of the Year), and more than a dozen Telly Awards.
Current Employment
President
XLER | Marketing & Brand Consultancy
(Communication) - United States
Served as executive vice president of marketing at Zondervan, an international leader in Christian communications and a HarperCollins company owned by News Corporation. Member of Zondervan's executive leadership team helping to set vision, direction, and performance. Reported to ceo/president.
President & Chief Strategic Officer
Hanon McKendry/The Brand Consultants
(Communication) - United States
President and chief strategic officer of Hanon McKendry/The Brand Consultants, a West Michigan–based marketing communications firm. Led research/strategic planning and co-led new business development and brand consulting initiatives.
Research manager/account planner at Leo Burnett USA, one of the largest and most respected brand building agencies. Clients included Sony, McDonald's P&G, Marlboro, Reebok, and Walt Disney World.
Education
The University of Texas at Austin United States (Texas)
, september 1989 - may 1991
MA Journalism, Public Relations with Statistics Minor
The University of Texas at Austin United States (Texas)
, september 1987 - may 1989
BS Speech, Organizational Communications
About me
Interests:
Speaker for Council of Christian Colleges & Universities, National Religious Broadcasters, US House Republicans, Dorothy A. Johnson Center for Philanthropy & Nonprofit Leadership, Gospel Communications as well as other academic institutions, nonprofit organizations, and professional associations.
Other:
Just Released Book Chapter: Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing Strategy (Inside the Minds) from Aspatore Books. Available now on amazon @ http://www.amazon.com/Capitalizing-Marketing-Trends-Demographics-Incorporating/dp/0314986790
Languages:
English
Groups and associations:
Board Positions: Global Publishers Alliance, Orphan Justice Mission, Grotenhuis, Life International, and Catholic Human Development Outreach.
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