Ellen Naylor - UNYK

Ellen Naylor

CEO at The Business Intelligence Source
(Competitive Intelligence & Sales Intelligence)

Conifer, Colorado (United States)

 

Profession:
Competitive Intelligence, Sales & Market Intelligence, Cooperative Intellig

Professional experience and career objectives:
I have worked in competitive intelligence about 25 years, and offer a unique slant which includes cooperative intelligence, essential people skills of generous leadership, connection and communication, which help you to "Listen and Be Heard." Many competitive intelligence managers learn the skills of the trade, but often are challenged to get management to take action based on their findings, ergo cooperative intelligence plays a major role in positioning and gaining respect.

Skills and areas of expertise:
cooperative intelligence, market intelligence, sales intelligence, customer intelligence, customer insight, product development, strategic marketing, competitor insight, competitive intelligence, early warning, SWOT, opportunity analysis, win loss analysis, wargames, trade show analysis, workshops

Current Employment

CEO
Cooperative Intelligence Source (Consultancy) - United States  
june 2008 - Today  (1 year 5 months)  
www.thecisource.com  
We train individuals and companies to develop cooperative intelligence practices which integrate generous leadership, connection and communication. A cooperative attitude empowers you to “Listen and be heard.” Its core is giving attitudes and practices which encourage openness, sharing and trust.  
 
CEO
The Business Intelligence Source (Competitive Intelligence & Sales Intelligence) - United States  
november 1993 - Today  (16 years)  
www.thecisource.com  
We provide competitive intelligence and customer insight for companies worldwide. We help clients uncover marketing opportunities and develop processes to capture competitive intelligence and strengthen product development. Improve market intelligence through win loss & trade show analysis.  
 
Former Employment

Board member
Society of Competitive Intelligence Professionals - SCIP (Non profit) - United States  
april 1996 - april 1999  (3 years)  
www.scip.org  
SCIP represents competitive intelligence professionals with members all over the world. I was elected by our membership and was responsible for global chapter development which kept me very busy, as the association was rapidly growing in the US, Europe and Asia.  
 
Senior Analyst
Northwest Airlines (Aviation) - United States  
may 1991 - june 1992  (1 year 1 month)  
www.nwa.com  
Developed competitive intelligence and forecasting both domestically and globally.

 
 
Manager of Competitive Analysis
Bell Atlantic, Verizon (Telecommunication) - United States  
march 1985 - may 1990  (5 years 2 months)  
www.verizon.com  
Started Bell Atlantic's (Verizon) first competitive intelligence function for large business which interacted with all marketing, sales, product development and executive positions at the company.

 
 
Education

University of Virginia - Darden Graduate School of Business Administration
United States (Virginia) , august 1979 - may 1981
MBA
 
University of Notre Dame
United States (Indiana) , august 1973 - may 1977
BA, International Relations, French
 
St. Maur International School
Japan , september 1961 - september 1971
Most of Grade School & High School
 
About me

Interests:
reading, writing, composing music, opera, piano, crochet, cake decorating, hiking, skiing, biking, traveling, culture

Other:
I love people and have been networking since the age of 4. I am still in touch with many of my childhood friends from living in an international community in Yokohama, Japan. This connecting has led me to social networking and writing a book about Cooperative Intelligence, which helps people see & be heard through generous leadership, connection and communication.

Languages:
English, French, some Japanese

Groups and associations:
Society of Competitive Intelligence Professionals, American Marketing Association, AIIP, SLA, ACG

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