Professional experience and career objectives: 14 years successful products and brands management in FMCG multinational companies and great experience in sales management
Skills and areas of expertise: Budgeting, Communication and Promotion strategies, Commercial tools, Product Innovation, Team management.
Current Employment
Marketing Director
Grandi Salumifici Italiani S.p.A.
(Agri-food) - Italy
july 2006 - Today (3 years 4 months)
Recommendation of the annual budget and responsibility for the company profitability (turnover about 450 €/mio). Definition and monitoring the commercial policy. Managing communication and promotional strategies (investments 25 €/mio). Study and launch of new products.
Former Employment
Marketing Director
Bolton Alimentari S.p.A.
(Agri-food) - Italy
march 1996 - june 2006 (10 years 3 months)
Recommendation of the annual budget and responsibility for the company profitability (turnover about 350 €/mio). Definition and monitoring the commercial policy. Managing communication and promotional strategies (investments 20 €/mio). Study and launch of new products.
Marketing Assistant
Kellogg Italia S.p.A.
(Agri-food) - Italy
march 1994 - march 1996 (2 years)
Market Research, Product launches, Advertising and Promotion activities, International network
Education
Università Ca' Foscari di Venezia Italy
, september 1993 - june 1994
Master in Comunicazione d'Azienda, Marketing and Communictaion
Università degli Studi di Firenze Italy
, november 1984 - april 1991
Laurea in Economia e Commercio, Organizzazione Aziendale
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