Professional experience and career objectives: Jef, or should I say "I,” am a Lion-winner, creative thinker, stacker of tall wood, shaker of fine martinis and all-around brand builder for clients and agencies. Following a misspent youth, I've started 2 successful agencies, done heavy lifting for numerous others, worked for clients in the US, Europe and Asia and never, ever, stopped working to improve my book, reel and perspective. Additionally, I think and write about the advertising business, which is something of a novelty these days.
Skills and areas of expertise: Brand planning and strategy; creative development and direction; traditional advertising; forward edge media including web, guerilla, ambient and the like; broadcast, film and radio production and direction; whatever it takes to get whatever needs doing done.
Current Employment
Creative director/write
Brainchild Creative
(Communication) - United States
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