Professional experience and career objectives: Marketing and public relations professional skilled in the development of business strategies and marketing programs to revitalize brands, launch new products, engage consumers and drive bottom-line results. Founded a Boston agency that served Fortune 500 firms. Directed national advertising, communications and public relations for a $1.3 billion division of Colgate Palmolive. Past-president, American Marketing Assn., Dallas and Boston, Past-President, Business Marketing Assn.
Skills and areas of expertise: An award-winning marketer, Jim has developed marketing and promotional programs for General Motors, Anheuser Busch, Verizon, American Express, the World Trade Center, the Harvard Medical School, Shell-Texaco, Hyundai, Boston University and others.
Current Employment
President
Dawson Marketing Group
(Communication) - United States
Provided strategic marketing, communications and public relations counsel to companies with $10-$100M in sales. Developed business strategies, refined messaging to reach / retain customers, recommended optimum mix of marketing to generate results; revamped web and e-communications strategy.
Former Employment
No job entered.
Education
Northeastern University United States (Massachusetts)
, september 1909 - june 1913
Bachelor of Science, Journalism
About me
Languages:
English
Groups and associations:
American Marketing Assn., Southlake Executive Forum, International Business Academy, Luxury Marketing Council, District Export Council, BIO-DFW
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