Professional experience and career objectives: * Economist with 24 years experience developed in the Marketing, Advertising and Commercial areas, on domestic and multinational companies. * Large experience on the automotive, consumer goods, technology, telecom, textile and service segments * International experience (Mercosul & Latin America). * Experience with team management and top level management. * Large experience with big projects leadership and management. * Good people skills and easy to work with, Team Player.
Skills and areas of expertise: Marketing, sportsmarketing, branding, new business development, advertising, consulting.
- Branding and strategic planning, campaign management (advertising and trade), marketing solutions management (sports, social and cultural), PR, loyalty programs, product and alternative sales channel development. - Corporate marketing projects development for the automotive, telecom.
Former Employment
Marketing General Manager
LG Electronics
(Electronics, Electricity) - Brasil
- Strategic institutional and marketing planning for the LG brand:
* Latin American Advertising Program: Leadership, planning and execution of the 1st genuine Latin American campaign; We have managed to reduce the production costs, on each country, in 57%.
- Product and Institutional strategic marketing planning: * “Leve a Vida Num Suzuki” Campaign (Giovanni FCB): Due to Suzuki’s small dealer network, we have chosen the approach that would give us a closer relationship with the customers; 32% sell out increase after the campaigns launch.
Events commercial planning, 250 throughout the year. - Fund raising (Brazil and Abroad): * Increasing IIR’s sponsorship sales from US$ 120K to US$ 1,8M in 18 months; * 8, 5% market penetration with a contract profit margin well over 92, 6%.
Education
Universidade de São Paulo Brasil
, january 2003 - december 2004
MBA, Marketing
Universidade Presbiteriana Mackenzie Brasil
, january 1986 - december 1989
Bachelors, Economics
About me
Interests:
Outdoors activities such as water & snow skiing, volleyball, scuba diving etc. Movies, Cars, Technology.
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